Branding Project in Illustrator

A logo I created while sharing how gradients work.

During distance learning, I reached into my bag of tricks to come up with a new unit on Branding for my 7th and 8th graders. I used this unit to also introduce students to the gradient tool, text on a path as well as how to create a scatter brush. After giving them a presentation where we looked at the evolution of logos for iconic brands such as Coca-Cola, Pepsi, McDonald’s, and Apple, students were tasked to create their logos for a business I assigned them. Because I’m such a deep believer in iteration, I asked each student to create three versions of their logo to help with their experimentation and to mimic the work graphic designers do.

Another example for students.

I gave students businesses such as a fast casual Italian restaurant, coffee shop, travel story and garden store. It’s been fun to see how they’ve used the power of Illustrator to their advantage. I do think my students are getting sick me saying that sometimes our first idea helps to clear our brains out for the next idea which is generally stronger and more interesting. I also shared the font website, dafont.com with them to get them excited about fonts. I’ve definitely spent way too much searching for the perfect font and it was interesting to see which students also saw how important a font design can be while designing a logo.

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