Branding Project in Illustrator

A logo I created while sharing how gradients work.

During distance learning, I reached into my bag of tricks to come up with a new unit on Branding for my 7th and 8th graders. I used this unit to also introduce students to the gradient tool, text on a path as well as how to create a scatter brush. After giving them a presentation where we looked at the evolution of logos for iconic brands such as Coca-Cola, Pepsi, McDonald’s, and Apple, students were tasked to create their logos for a business I assigned them. Because I’m such a deep believer in iteration, I asked each student to create three versions of their logo to help with their experimentation and to mimic the work graphic designers do.

Another example for students.

I gave students businesses such as a fast casual Italian restaurant, coffee shop, travel story and garden store. It’s been fun to see how they’ve used the power of Illustrator to their advantage. I do think my students are getting sick me saying that sometimes our first idea helps to clear our brains out for the next idea which is generally stronger and more interesting. I also shared the font website, with them to get them excited about fonts. I’ve definitely spent way too much searching for the perfect font and it was interesting to see which students also saw how important a font design can be while designing a logo.

Vinyl Name Logos in Illustrator

This school year I’ve opened up my 7th and 8th grade classes with learning the basics of Illustrator to increase the skill level of my students. Last year we primarily used Tinkercad with the laser cutter because I didn’t have the time to focus on how to teach to students. Over the summer I made sure I strengthened by connection to Illustrator so it could be tool students could rely on.

I’m continually inspired by Erin E. Riley’s new book, The Art of Digital Fabrication, and decided students first Illustrator experiment will be designing their initials using as few shapes as possible to be cut out of vinyl on the Silhouette Cameo. I showed my students first how to manipulate shapes using shapes and the Direct Selection Tool. I also modeled how to add anchor points so they could truly sculpt shapes easily. The Pen Tool was also introduced to see how they can create different shapes depending on they movie their cursor. In the lesson, I used my own initials, as seen below to provide them a foundation.

Last year my students used the Silhouette Cameo a good amount, but they mainly used the trace tool to recreate royalty-free images they found on the internet. This year they are only allowed to use it on original designs since they all know Illustrator. It will be interesting to see if this new distinction will increase their creativity. Also now that the project is complete, the 7th and 8th graders all have their new initial stickers decorating the front of their MacBooks Airs, making for great PR! I decided to my design on my coffee mug because if it gets lost, I will be quite upset.

Lasercut Birdhouses

I’m teaching 5th grade Digital Art classes for the first time to take advantage of the beautiful Creation Lab which was built over the summer. Our students learn about birds in 5th grade science so it seemed like a perfect connection to that curriculum. I had my students first use to build the base of their birdhouses. They then brought that file into Illustrator to add cut out and engraved elements. I learned engraving using our Glowforge was a bit cumbersome and will be changing this up requirement next trimester so I don’t spend 40 mins watching these projects be cut out.

My favorite part of this project was watching students use the drill for the first time to add their perches. They did a wonderful job of practicing on a piece of balsa wood beforehand.

With the Makercase finger joints I learned there is really only 1 way to put the boxes together – think of it as a puzzle. There were a few students who glued their birdhouses together the wrong way and I had to recut them on the laser cutter to make the projects functional.